Why Swedbank processes client data: to prepare and provide offers that meet the needs of a client and a business client; provide relevant information; and organise opinion surveys, lotteries, campaigns, and client programmes.
How Swedbank processes client data: Swedbank collects client data; this includes profiling to provide you with personalised marketing communications. To this end, we share client data with the Swedbank Group companies operating in Estonia. We use social media networks for marketing and communication purposes (e.g., Facebook, LinkedIn, Instagram, TikTok). When you interact with us on those platforms, your personal data is processed according to the particular platform’s terms and conditions.
Profiling and your rights in marketing
Swedbank carries out profiling to assess which products and services may be suitable and relevant to your interests and needs. This allows you to receive offers and services tailored to you.
Swedbank automatically collects and processes client data to create a client profile and thereby make recommendations and offers to the client. Such data includes, for example, information on the client’s product portfolios and service usage. We also collect data related to the client’s financial situation, behaviour, and habits, based on the client’s use of the service, the transactions made by the client, and the information provided by the client to Swedbank. Such data is used to create profiling that is necessary to serve the client in the client programme (e.g., youth or gold customers) and to make suitable offers to the client. As a result of the processing, we provide advice and offers, based on the needs of the client, involvement in client programmes, and application of special prices and service conditions.
You have the right to object to the processing of personal data for marketing purposes at any time or withdraw your consent to data processing.
Preparation of offers
We want to provide you with the best user experience and prepare relevant offers at the most appropriate time. As a result of identifying the interests and needs of the client and business client, we prepare various offers:
- Personal recommendations – practical marketing offers to help you choose the services that are most suitable for you; improve your daily user experience; or avoid inappropriate use; as well as other proposals that best serve your interests and needs, such as product upgrades, replacements.
- Personal loan and insurance limits – a practical calculation designed to help you understand the loan and lease options and insurance payments available to you.
- Offers made in cooperation with partners – practical offers that help you choose suitable services and discounts from Swedbank’s cooperation partners; client data is not shared with these partners.
- Financial education and personalised suggestions related to child – practical offers and education information related to you and your child (consent can be granted by a parent who has a child up to 18 years of age).
- Other offers you have consented to.
From time to time, we conduct opinion surveys among our clients, also using the services of market research companies.
If you are interested in tracking and categorised insights on your spending, as well as spending across all your accounts in one view, you can use the ‘My Budget’ tool, which is available in the Internet Bank and the mobile app. If you are the legal representative of a child aged 6 to 17, you can give consent to the "My Budget Solution for a Child".
To these ends, we process the following personal data:
- Identification data (except national identification number), contact data, account data and demographic data.
- Information about products/services/channels you already use and your previous experience with using them.
- Financial data, including data that indicates if you are eligible for special customer programme offers.
- Family data and financial property data, if you have provided relevant additional information.
As well, it might be identified whether you represent a company or a child in Swedbank, and what device type you use.
When you visit our website, Internet Bank, or Mobile App or open an email sent by us, we also consider your browsing behaviour and information collected by cookies or similar tracking technologies to the use of which you were informed or have consented to.
In case of offers with financing and insurance limits, Swedbank first considers whether you meet the basic loan and insurance conditions before establishing the limits.
Purposes of processing client data |
Legal basis |
Recipients and sources of client data |
To prepare relevant offers: personal recommendations, partner offers, as well as personal loan and insurance limits |
Consent |
Legal entities within Swedbank Group |
To prepare an expense review of all client accounts in one view (‘My budget’ tool) |
Consent |
Legal entities within Swedbank Group |
To prepare client opinion polls, which may involve market research companies |
Consent |
Legal entities within Swedbank Group Market research companies |
Compiling other information
To inform clients and business clients about Swedbank’s news and services, we provide them with two types of information:
- Relevant information – information designed to invite a client to events, send them greetings and newsletters.
- Client satisfaction surveys – questionnaires asking you to give feedback on the services used and help Swedbank to improve them.
For this purpose, Swedbank processes account data, data on client status, data on habits, preferences, and satisfaction, communications and device data, contact details, demographic data, family data, identification data (except personal identification code), and financial data.
Purposes of processing client data |
Legal basis |
Recipients and sources of client data |
To prepare relevant information |
Legitimate interest |
Legal entities within Swedbank Group |
To perform client satisfaction surveys |
Legitimate interest |
Legal entities within Swedbank Group |
Receipt of offers and relevant information
As a client, you may receive marketing offers and other relevant information through four communications channels: email, SMS, telephone, post.
The offers and other information you receive will vary depending on the channel you choose. Each offer and other information has a communications channel, for example, some offers and surveys are sent only by email, other types of offers also via the Internet Bank and Mobile App.
Purposes of processing client data |
Legal basis |
Recipients and sources of client data |
To provide a client with offers under their relevant consent to receive and/or allow to prepare the offer via channels, such as email, SMS, post, phone |
Consent |
Legal entities within Swedbank Group |
Client programmes
Swedbank offers its clients a variety of client programmes (including customer group offers). For example, special service conditions, better prices and/or added value are available to the programme participants. For Swedbank to be able to add and apply the special terms and conditions of client programmes, Swedbank processes client data automatically. Information about the processing of personal data in connection with the client programme is provided in the terms and conditions of the programme or in an additional notice. Client data is processed for the above purpose, if a client does not object to the processing, or if the client agreed to the terms and conditions of the client programme and thus also agreed to participate in the programme.
To include clients in the client programme, Swedbank processes identification and contact information for each programme. Based on the programme, Swedbank processes relevant additional categories of personal data, such as demographic data, data on client status, data on relationships with legal entities, data on communication and devices, account data, data on habits, preferences, and satisfaction, as well as financial data.
Purposes of processing client data |
Legal basis |
Recipients and sources of client data |
To implement client programmes (e.g., private banking customers, gold customers, seniors, youth); include or exclude from a specific programme; provide special services; or apply special terms of service |
Legitimate interest Performance of an agreement |
Legal entities within Swedbank Group |
Lotteries and campaigns
Swedbank processes client data for the purpose of conducting raffles and campaigns to involve clients who meet the criteria of participants in a raffle, campaign, or client programmes. The client has the right to demand removal from the list of participants in a raffle, campaign, or a client programme.
To organise raffles, competitions, campaigns, and events for its clients, Swedbank processes account data, professional data, financial data, contact details, data on habits, preferences, and satisfaction, demographic and family data, identification data, as well as data on connections with legal entities.
Purposes of processing client data |
Legal basis |
Recipients and sources of client data |
To organise lotteries, competitions, campaigns, and events for clients |
Legitimate interest |
Partners (media and creative agencies) |